Marketing

What's New!!

MAJOR LEAGUE BASEBALL


We are working as quickly as possible to get new creative approved by MLB legal and made available to you. Please visit the MLB section of the FRC often as approved content and resources will be posted there throughout the partnership.
 

ADVERTISING MATERIALS

APP & ONLINE CHECK-IN

MEDIA

WEBSITE & SEARCH

LOCAL MARKETING

SOCIAL MEDIA

Supercuts 2018 Media Strategy

2018 Media Plan

Supercuts will be aligning with America’s favorite pastime as the official sponsor of MLB within the hair salon category! More details will be provided during marketing meetings and calls throughout the fall.  The full details of the National media plan, along with specifics on MLB elements & usage rights, will be shared later this year after final negotiations. In the meantime, an overview of the program is available for download here.

IMPORTANT NOTES

We CANNOT use MLB logos yet in 2017.  Supercut’s partnership with MLB will start on January 1, 2018.  Any usage of MLB logos/visuals before then could result in legal repercussions.

Please do not share the news of this media partnership with others until 2018
.  We don’t want our competitors catching wind of our strategies in advance. 

Supercuts 2018 Media Strategy

2018 Strategy

Download the full deck that was presented at this year's 2017 Franchise Convention.

2018 Marketing Resource Guide

This guide provides information on market planning and resources, responding to competition in your market, principles of discounting and measuring the effectiveness of your local marketing activities along with strategies for creating your own marketing plans and more.