2018 Media Plan
Supercuts will be aligning with America’s favorite pastime as the official sponsor of MLB within the hair salon category! More details will be provided during marketing meetings and calls throughout the fall. The full details of the National media plan, along with specifics on MLB elements & usage rights, will be shared later this year after final negotiations. In the meantime, an overview of the program is available for download here.
We CANNOT use MLB logos yet in 2017. Supercut’s partnership with MLB will start on January 1, 2018. Any usage of MLB logos/visuals before then could result in legal repercussions.
Please do not share the news of this media partnership with others until 2018. We don’t want our competitors catching wind of our strategies in advance.
2018 Marketing Resource Guide