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Supercuts Weekly Email 7/21/2017

SuperSalon Partner Updates

The current “official” partners of SuperSalon include Mobivity, SmartBase Solutions, SignSimple (the new digital sign partner which replaces BrightSign, which will continue to be supported), TSYS, WorldPay, and Aurus. Later updates will provide information on other partners.

Mobivity Information from Supercuts Advisory Council Member - Beth Driskill

CLIP FOR THE CURE

Interested in participating in or annual Clip For The Cure - to raise money for breast cancer research? It will be held on Saturday, October 21, 2017 this year and we would love to have you join us. It's easy to participate! Click the links below for more information.

Participation Memo

C4C Poster

C4C Easel

C4C Flyer

Matrix Shelftalker

Kenra Shelftalker

Nioxin Shelftalker

Sebastian Shelftalker

Sexy Hair Shelftalker

Franchise Connection

New Episode Of Your Franchise Connection!

The Your Franchise Connection, June 2017 video is now ready to be viewed. This month's episode offers tips and tools to promote Asset Protection in your salons by using reports, secrets shoppers, coaching opportunities and much more! Additionally, this video features highlights from last year's convention.

Episode One - Recruiting

Episode Two - Digital Recruiting

Episode Three - Retention

Episode Four - Onboarding

Episode Five - Pay Plans

Episode Six - Holiday Retail Recommendations

Episode Seven - 2017 Your Franchise Connection

Episode Eight - Practical Approach to Guest Education

Episode Nine - Tips & Tricks to Assessing your Salon

GOOGLE BEACONS

Google Beacons installation is back! Google is continuing its installation of beacons at selected Supercuts for a pilot program testing Google beacons in our salons. Over 800 salons had beacons installed this past Fall.

These beacons (about the size of a quarter) will help Supercuts track how Paid and Organic Google searches are driving in-salon visits. These beacons are FREE and competitive advantage over other brands such as Great Clips and Sport Clips.

Benifits of the program:

  • Gain knowledge of Google searches that drive salon traffic
  • Drive more salon visits through paid search traffic
  • Future state: Google may require these beacons to show up higher in organic map searches

Over the coming weeks, a Google representive will come to Supercuts salons to install the beacon in a public area out of the way from guests. This installation will only take about 30 minute and should not interrupt salon operations.

For others questions about the program, please reach out to digitalmarketinghelp@regiscorp.com

Google Beacon Salon Letter & FAQ

Google Beacon Power Point

 

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