Pomade is a great tool to keep in your hairstyling arsenal. It can help you achieve a slicked-back Don Draper look, or simply help tame a curly mop. But unless you apply it correctly, you could end up with hair that looks goopy, feels heavy, or is generally uncooperative. However, with a few easy steps, you’ll be styling your hair like a pro every day.
You should choose a pomade specifically for your hair texture and style—there’s no one-size-fits-all for this product. If you have straight hair and want a sleek look, opt for Paul Mitchell Tea Tree Grooming Pomade. If you want a more touchable look, go with American Crew Pomade.
A little pomade goes a long way. Start with a small amount. You can always add a bit more if needed.
When applying pomade, make sure your hair is slightly damp. (If it’s too wet, it will reject the oils of the pomade; too dry and it won’t be as pliable.)
Scrape a bit of pomade out of the jar and onto your fingers, then rub it between your palms. Use both of your hands to work it through your hair, from roots to tips, almost as if you were trying to spike it straight up—this will help you get full coverage. And remember: Start with a smaller amount. You can always add more later, but if you start with too much, you can’t take it away. (And then you’ll just have greasy, weighed-down hair.)
Use a comb or your hands to style your look. A comb will give you a more refined look; try combing it to the side with a deep side part for something classic or casually brushed toward the back for a look that’s a bit more devil-may-care, à la James Dean. Styling with your hands rather than a comb give it a more tousled look—a great option for guys with naturally curly or wavy hair who just want to tame it for the office or date night.
New to pomade? Ask your Supercuts stylist about personalized tips-and-tricks based on your hair type and style. They're always happy to help out.