Supercuts grooms mobile strategy
via same-day check-ins

April 22, 2015

Excerpt from Mobile Commerce Daily:

Salon chain Supercuts is... enabling customers to check in for same-day hair services online or through its mobile application, underscoring how the service industry is becoming increasingly reliant on mobile to drive last-minute appointments.

The salon brand’s mobile offerings are launching in addition to a new in-store feature, which will offer guests a complimentary Hot Towel Refresher, and an advertising campaign built around the art of the mobile-enabled selfie. Supercuts’ booking options will likely spur competitors in the service sector to roll out similar offerings if they have not already, as millennials and plenty of on-the-go consumers appreciate having the convenience of booking a last-minute appointment through a tablet or smartphone at their discretion.

“Convenience is always a top priority for consumers, and mobile apps offer a great way for marketers to meet that expectation, particularly in service industries,” said Erik Burckart, chief technology officer at PointSource, Raleigh, NC. “Mobile apps provide another channel through which marketers can engage their most loyal customers and create a more personalized experience.”

Spur-of-the-moment sales
Supercuts’ mobile check-ins will likely help the brand drive more mcommerce and sales, thanks to the ability for consumers to partake in impulse buys and book immediate services with the tap of a finger.

Users can leverage the salon finder to locate a bricks-and-mortar location in their vicinity, and view estimated wait times for local salons to maximize time. Once a customer has selected a salon to visit, he or she may choose their appointment time and also select their hair stylist of choice.

Available options include appointments for hair cutting, coloring and waxing.

View the full article on Mobile Commerce Daily.