Supercuts Delivers New Ad Campaign Highlighting Enhanced Guest Experience
April 21, 2015
Iconic Hair Salon’s Signature Hot Towel Finish and Digital Conveniences
Get Guests “Ready to Go”
Supercuts, the leader in the affordable haircare industry, has launched an enhanced guest experience that includes a signature Hot Towel Refresher® service and online check-ins via a new website and sleek mobile app. Supercuts.com and the mobile app, available for iOS and Android, were designed for greater convenience, allowing guests to quickly and easily check in for same-day hair services. To highlight the enhanced experience, a new advertising campaign takes a unique spin on the selfie phenomenon to highlight the attention to detail that is part of every Supercuts’ service.
The Finishing Touch. Supercuts has introduced a new complimentary Hot Towel Refresher as a finishing touch to every haircut. At the end of each cut, an expert Supercuts stylist uses a hot towel infused with soothing tea-tree oil to wipe away hairs from the guest’s hairline and neck so guests feel clean and ready to go.
“Supercuts stylists participate in exclusive, ongoing educational seminars to keep their skills sharp and maintain the highest standards, so guests are assured a quality haircut every time,” said Heather Passe, senior vice president and chief marketing officer at Regis Corporation, Supercuts’ parent company. “In research, our guests told us that in addition to a quality haircut, offering a hot towel refresher and online check-in capabilities would make their Supercuts experience even better. Since launching the new guest experience, we’ve been hearing from guests across the country who appreciate the enhancements.”
New Ad Campaign. Attention to detail and the hot towel refresher are key points in the “Ready to Go” ad campaign. As the campaign demonstrates, Supercuts is there to get you ready to go, back to your life. Three new television spots each feature a guest taking selfies after getting a Supercut™. Using a time-lapse editorial approach, the ads follow the guest through his or her life – surfing at the beach, horseback riding in Montana, spending time with friends and family… until it’s time to stop back in for a haircut and let Supercuts get them ‘Ready to Go’ again. The television spots and supporting radio campaign are rolling out nationally this spring.
Industry-Leading Conveniences. Supercuts’ redesigned website and free mobile app also help guests save time with simple check-in options for same-day haircare services. In front of a computer? Check in quickly from the home page of the redesigned Supercuts.com. On the go? Choose a nearby salon and check in ahead of time on Supercuts’ industry-leading mobile app for iOS and Android.
Both the mobile app and website offer guests personalization options that are leading-edge in the affordable salon industry, including the ability to check in for a same-day service at a time that fits the guest’s schedule, choose a preferred stylist and add up to five other friends or family members to the check-in.
Visitors to Supercuts.com can search on-trend men’s, women’s and kids’ hairstyles to find inspiration for their next salon visit and find details on more than 200 haircare products from professional brands including Paul Mitchell, Biolage, Redken and Nioxin.
Supercuts’ Hot Towel Refresher service and convenient mobile and online check-ins are now available at more than 2,400 no-appointment-required salons across the country. Download the free Supercuts app in the App Store, or on Google Play.
Supercuts salons, named the top haircare franchise in Entrepreneur magazine’s 2015 Franchise 500 issue, are owned and franchised by Regis Corporation (NYSE:RGS), the beauty industry’s global leader in beauty salons and cosmetology education. Supercuts is a salon industry leader in haircare services, with over 33 million guest visits per year for haircutting, hair color services and more. Supercuts primarily targets male guests who want a current look at an affordable price. Their proven technique, highly trained stylists and nationally recognized professional brands of haircare products offer an exceptional guest experience. Download the Supercuts app in the App Store, on Google Play or text APP to 667788. For additional information about Supercuts, visit Supercuts.com, Facebook.com/Supercuts, Twitter.com/Supercuts or Instagram.com/Supercuts. For more information about Regis Corporation, please visit RegisCorp.com.