SUPERCUTS RANKED #1 HAIRCARE FRANCHISE
January 3, 2012
For the fourth year in a row, Supercuts, one of the largest and most iconic salon brands in the country, has been ranked the number one haircare franchise in the U.S. and the 14th best franchise opportunity overall in Entrepreneur magazine’s annual Franchise 500® issue.
Supercuts pioneered the haircare industry’s affordable haircut, opening its first salon in California in 1976. In 2011, 99 new Supercuts opened across the country, bringing the franchise to 2,413 locations throughout the United States, Canada, Puerto Rico and the United Kingdom. Supercuts is part of Regis Corporation’s (NYSE:RGS) family of franchised brands.
“We’re very proud, but not surprised that Supercuts has been recognized as the country’s number 1 haircare franchise for the fourth year in a row,” said Paul Plate, Regis Corporation’s senior vice president, franchise division. “Each of our franchisees has access to tools, resources and a business model designed to help them grow and expand.”
Gary Grace, president of the Supercuts Franchise Association and a multi-unit franchisee himself, believes that Supercuts’ #14 overall ranking in Entrepreneur’s Franchise 500 issue speaks to the brand’s strong franchisee network. “Supercuts has a tremendous built-in support system for franchisees. We attend conferences, share best practices with each other and help each other out and offer advice,” Grace said. “I believe that being recognized for so many years in a row reflects how well we work together. Everyone makes sure our customers have a good experience – from each Supercuts stylist and salon manager to our franchisee network and Regis Corporation.”
Entrepreneur’s 33rd annual Franchise 500 was published in December 2011 and is considered the world’s most thorough and comprehensive franchise ranking. Rankings are determined by objective, quantifiable measures of a franchise’s operations and include factors such as financial strength and stability, growth rate and size of the system, years in business and startup costs.
Supercuts Rock the Cut campaign hits the stage.
May 1, 2012
Supercuts’ new Rock the Cut ad campaign has caught the attention of the national music scene, hitting the sound waves of Archive, Billboard, Adweek and others. The campaign enlists emerging bands and artists in a series of energetic and rockin’ hot spots for both TV and radio.
The documentary style spots feature Supercuts stylists along with rising musical talent such as Vintage Trouble, Ken Loi, Laura Bell Bundy and Gold Motel. Focused on how to rock a fresh new haircut, the spots include live concert footage, rehearsals and, of course, stylists working their magic.
Further supported by Supercuts’ first ever Artist Ambassador program, the campaign features an online community of over 600 indie artists and their loyal fans. Check out Forbes for just one of the rave reviews!
Rock The Cut keeps rockin' with tons of new music.
July 20, 2012
Supercuts' Rock The Cut ad campaign is all about new music. And in the spirit of saluting up-and-coming artists, the campaign keeps rockin' with hot new songs from a variety of genres.
Be on the lookout for new TV spots from county singer Laura Bell Bundy and Chicago-based indie rockers Gold Motel. Both of these bands rock their cuts with charisma and style. They bring energy to Supercuts, and show off how to rock a fresh haircut. And with new radio ads, Supercuts keeps putting up-and-coming artists in the spotlight.
Plus, the ever-expanding Artist Ambassador program has grown to over 1,000 emerging artists, and their songs are available for FREE download. With hot new music and sweet haircuts, Supercuts keeps their fan base ready to Rock The Cut.
SUPERCUTS SPONSORS VINTAGE TROUBLE - BAND GOES ON TOUR WITH THE WHO
October 29, 2012
Supercuts, the salon industry leader in haircare services, is thrilled to sponsor bluesy rock band Vintage Trouble as they open for rock legends The Who on the upcoming Quadrophenia and More tour, kicking off on Thursday, November 1, at the BB&T Center (formerly BankAtlantic Center) in Sunrise, FL.
The sponsorship of the soulful ensemble fits perfectly into Supercuts’ popular Rock the Cut campaign, which features more than 1,000 emerging artists, called Artist Ambassadors, to promote rock star confidence through fresh haircuts and fresh cuts of music. Vintage Trouble was selected as one of four Featured Artists and has been appearing in Supercuts television, radio and digital ads across the country since March of this year. Supercuts will be giving music lovers free download cards and other surprises throughout the first leg of the WHO tour, which includes stops at Minneapolis’ Target Center (Tuesday, November 27) and New York City’s Madison Square Garden (Wednesday, December 5), before wrapping up at the Mohegan Sun Arena in Uncasville, CT, on Sunday, December 9, 2012.
“From day one it has been a privilege working with Supercuts, and we’re honored to have them as a sponsor,” said Ty Taylor, lead vocalist for Vintage Trouble. “And playing with The Who is one of our wildest dreams come true!”
For more information about Rock the Cut, to download hundreds of free songs from up-and-coming artists or to find the Supercuts nearest you, please visit Supercuts.com. For additional information about Vintage Trouble or to find a tour date near you, please visit VintageTrouble.com or Facebook.com/VintageTrouble.
BATTLE OF THE BANDS REWARDS FANS WITH CONCERT CASH
October 16, 2012
MINNEAPOLIS/OCTOBER 16, 2012 – In 2011, more than 34.7 million tickets were sold to the top 100 North American concert tours. As part of their popular Rock the Cut campaign, Supercuts, the salon industry leader in haircare services, is rewarding music lovers from coast to coast with Live Nation Cash Cards, good for concert tickets, artist and band merchandise and digital downloads.
Through Rock the Cut, emerging bands and musicians, called Artist Ambassadors, are helping spread the word about Supercuts’ commitment to new music while showing how to rock a fresh new haircut.
During a 30-day period this summer, Supercuts hosted a digital “Battle of the Bands,” challenging 1,000 Artist Ambassadors to drive the most fans to download their song at Supercuts.com. Supercuts is recognizing the following artists who drove the most downloads with 500 Live Nation $10 Cash Cards to distribute to their fans at their next U.S. concert:
- 2 Souls 1 Mind
- Catch Wild
- David Becan and Ammo for the Poor
- Debbie Forrest
- Eva Alexander
- Jane Davidson
- Keith Moody
- Kristen Faulconer
- SEIZED THE DAY
- Tijuan Benafactor
- Xavier Toscan
For more information about Rock the Cut, to discover up-and-coming artists or to find the Supercuts nearest you, please visit Supercuts.com.
SUPERCUTS BRAND RECEIVES “BEST USE OF RADIO” AWARD
October 15, 2012
MINNEAPOLIS/OCTOBER 15, 2012- Supercuts, the salon industry leader in haircare services, was recently awarded the Maven Award for “Best Use of Radio” from The Ad Club, which honors and recognizes media excellence within the New England marketing and advertising community. Supercuts, together with its media agency, Hill Holliday, Boston, MA, was recognized for its Rock the Cut ad campaign and partnership with iHeartRadio, an all-in-one digital radio service.
The “Best Use of Radio” award recognizes outstanding and creative use of radio media, under the realm of radio advertising, radio underwriting or sponsorship, or other use of radio as a primary media outlet. Judging criteria included difficulty of the marketing challenge, insight behind the communications strategy, level of innovation, effectiveness and overall quality.
In conjunction with the launch of its popular Rock the Cut campaign, which features more than 1,000 emerging artists to promote rock star confidence through fresh haircuts and fresh cuts of music, Supercuts and iHeartRadio partnered in spring 2012 to create four Rock the Cut digital radio stations spanning four different genres. The stations are dubbed Electronic, Alt Rock, Country and EDGE (Top 40 and pop) and feature well-known musicians alongside some of the Rock the Cut emerging artists. Available to anyone in the U.S. with internet access, the stations are also streamed inside the more than 2,200 U.S. Supercuts salons. Designed to repeat only once every six hours, the stations help enhance the stylist experience while complementing the exceptional Supercuts guest experience both in and outside salons.
The Ad Club’s membership, which represents the best in class advertising agencies, media companies and brands in New England, is a trade association focused on networking, education, professional development, advocacy and diversity, which presents more than 30 events and programs every year.
For more information about Rock the Cut, to download hundreds of free cuts of music by emerging artists or to find the Supercuts nearest you, please visit Supercuts.com.
SMILE – IT IS HOLIDAY PICTURE TIME! AND WITH 33 MILLION CUTS AND STYLES PER YEAR – SUPERCUTS STYLISTS KNOW WHAT LOOKS GOOD ON MEN
MINNEAPOLIS/OCTOBER, 2012 – From polished trims to slick business-savvy clipped cuts, Supercuts stylists across the country know the hairstyles men are wearing this season.
“Men are returning to versatile, short hairstyles for tailgating, holiday parties, fall and winter weddings, holiday photos, family gatherings and seasonal soirees with friends and co-workers,” said San Francisco-based Supercuts Artistic Director Gwen Priester.
“Guys in the Southeast, Texas and throughout the Southwest want to look good without spending too much time on their hair,” says Priester. “We’re getting a lot of requests for cuts that are clipped on the sides and back, with lots of texture on top. This cut is casual and hair can be messy, spiked or pushed into a faux hawk. For a more classic look hair can be slicked to the side with a definite part.”
Men in L.A. and New York are embracing the updated retro cut made popular by Boardwalk Empire’s Jimmy Darmody.
“It’s a high clipper cut on the sides and back, with a longer and disconnected top,” says Priester. “Hand-painted, randomly placed highlights on top add dimension to this style, and it can be slicked back with a matte pomade for a finished look that’s perfect for work.”
“Men across the country are also requesting a faded clipper cut on the sides and back, with a longer clipper cut on top,” said Priester. “This cut looks best with natural haircolor or grey blending if necessary, and guys can use a texture cream for long-lasting definition.”
Smile – It’s Holiday Picture Time! From Halloween parties and Thanksgiving dinners to holiday gatherings and New Year’s Eve parties - ‘tis the season for photos. Las Vegas-based Supercuts Artistic Director Bryan Field offers these tips to ensure great photos that you’ll be happy to share on Facebook.
“Throughout the holidays – which is often picture time – you want to enhance your hair by touching up the color and getting a trim,” says Field. “Don’t make a dramatic change right before an event, or you won’t look like you.”
So what is the timing of looking good for photos and special events?
“For super-polished style for black tie weddings, formal holiday photos or posh parties, visit your stylist the day of the event,” recommends Field. “If you’re attending a friends’ holiday party or taking casual holiday photos, stop in five to seven days beforehand to give hair time to lose the “just been cut” look for a more natural style.”
To see the country’s most popular styles for fall and holiday, check out Supercuts’ hairstyle gallery at Supercuts.com.