News

Supercuts Thanks a Million Guests

December 2, 2015

Iconic Salon Brand Surpasses 1 Million Guest Check-ins on Their Industry-Leading Mobile App and Website

Supercuts, a salon industry leader in affordable haircare services, is pleased to announce that more than 1 million guests throughout the United States and Canada have checked in online via Supercuts.com or on the mobile app. An early holiday gift, the milestone arrived well before the one-year anniversary of offering online check-in to guests.

“At Supercuts, we are continually conducting research with our guests and as a result are able to evolve our offering to best meet their needs.  Guests have told us that digital functionality needs to go beyond the basics to work for their busy lives.  So, they quickly embraced our same-day check-in option as part of their on-the-go lifestyles,” said Heather Passe, chief marketing officer at Regis Corporation, Supercuts’ parent company.

Supercuts guests are used to personalized, digital experiences and expect attention to detail, which both the app and responsive website deliver. When guests need a haircut, they select a location, then are able to choose a stylist, service and a same-day arrival time to fit their schedule. Guests can also create a profile in the app with their personal preferences, and receive reminders prior to their service.

Supercuts raised the bar for the affordable haircare industry with its best-in-class, guest-focused app and online check-in. The iconic brand continually listens to guest ideas; and based on feedback, adds new features to subsequent updates. A recent favorite update among stylists and guests is Supercuts’ in-app Style Gallery; it allows guests to swipe through images to show a style or cut that they like.

With more updates planned in early 2016, Supercuts expects to reach 2 million check-ins even faster. Supercuts’ app is free and available for iOS 7 or later in the App Store, for Android 2.3 and up on Google Play, or by texting APP to 667788. 

About Supercuts

Supercuts salons are owned and franchised by Regis Corporation (NYSE:RGS), the beauty industry’s global leader in beauty salons and cosmetology education. Supercuts is a salon industry leader in haircare services, with over 33 million guest visits per year for haircutting, hair color services and more. Supercuts primarily targets male guests who want a current look at an affordable price. Their proven technique, highly trained stylists and nationally recognized professional brands of haircare products offer an exceptional guest experience. Download the Supercuts app in the App Store, on Google Play or text APP to 667788. For additional information about Supercuts, visit Supercuts.com, Facebook.com/Supercuts and Twitter.com/Supercuts. For more information about Regis Corporation, please visit RegisCorp.com