MINNEAPOLIS/OCTOBER 15, 2012- Supercuts, the salon industry leader in haircare services, was recently awarded the Maven Award for “Best Use of Radio” from The Ad Club, which honors and recognizes media excellence within the New England marketing and advertising community. Supercuts, together with its media agency, Hill Holliday, Boston, MA, was recognized for its Rock the Cut ad campaign and partnership with iHeartRadio, an all-in-one digital radio service.
The “Best Use of Radio” award recognizes outstanding and creative use of radio media, under the realm of radio advertising, radio underwriting or sponsorship, or other use of radio as a primary media outlet. Judging criteria included difficulty of the marketing challenge, insight behind the communications strategy, level of innovation, effectiveness and overall quality.
In conjunction with the launch of its popular Rock the Cut campaign, which features more than 1,000 emerging artists to promote rock star confidence through fresh haircuts and fresh cuts of music, Supercuts and iHeartRadio partnered in spring 2012 to create four Rock the Cut digital radio stations spanning four different genres. The stations are dubbed Electronic, Alt Rock, Country and EDGE (Top 40 and pop) and feature well-known musicians alongside some of the Rock the Cut emerging artists. Available to anyone in the U.S. with internet access, the stations are also streamed inside the more than 2,200 U.S. Supercuts salons. Designed to repeat only once every six hours, the stations help enhance the stylist experience while complementing the exceptional Supercuts guest experience both in and outside salons.
The Ad Club’s membership, which represents the best in class advertising agencies, media companies and brands in New England, is a trade association focused on networking, education, professional development, advocacy and diversity, which presents more than 30 events and programs every year.
For more information about Rock the Cut, to download hundreds of free cuts of music by emerging artists or to find the Supercuts nearest you, please visit Supercuts.com.
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